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About Us - Fishing Store "Fish and Tackle" - Your Partner in the Passion for Fishing The 

Choice of Professionals

BELOPOLSKI Trading Ltd. is one of the leading importers in the field of fishing accessories, with official representation of many prestigious European brands such as Shimano, Trabucco, Pure Fishing, Traper, Salmo, and many other fishing brands.

History and Introduction The Beginning:

In September 1999, Kaloyan Dimitrov, known by his pseudonym Belopolski, started working as an artist for the magazine "Go Fishing", published by Lyubo Gaidarski. Kaloyan graduated from the National Academy of Arts in Sofia with a specialization in mural painting.

Development:

His passion for fishing led him to create articles accompanied by illustrations. Subsequently, he redirected his interests towards journalism and began managing a fishing page in the Friday newspaper "Standart," where he worked for 9 years.

Editor and Publisher:

In 2003, the magazine "Go Fishing" gained significant popularity, and Kaloyan Belopolski became its chief editor and designer. It quickly established itself as a flagship in the fishing press.

New Initiative:

On June 9, 2004, Kaloyan Belopolski and Angelin Popov created "Ribarski Vestnik," a newspaper that provides useful and up-to-date information to its readers every Wednesday.

Television Shows and Films Since 2003

 Kaloyan Belopolski has been involved in the production of fishing films, initially for Channel 1 of the Bulgarian National Television (BNT). Starting in the summer of 2007, he began producing the fishing film series "Fish and Tackle with Kaloyan Belopolski" in partnership with BULSATCOM. Every week, television viewers have the opportunity to watch films from this series covering various aspects of fishing, from float to predators, from carp to fly fishing, saltwater fishing, and more.

Publications and Stores Magazine "Fish and Tackle":

 In December 2007, Kaloyan Belopolski and Nadya Nakova created the magazine "Fish and Tackle," which is focused on popular fishing in all its forms and offers a free DVD with each issue.

Distribution:

In just a few months, the magazine established itself as a new undisputed leader in the fishing press.

Team and Professionalism:

Nadya Nakova, who works for "Ribarski Vestnik" and "Fish and Tackle" magazine, began her career as a proofreader and translator. She is a graduate philologist and journalist.

Editorial and Design:

In 2004, an editorial team was formed, with Boris Dimitrov joining as a system administrator and graphic designer.

"Fish and Tackle" Stores

 In May 2008, the first store of the "Fish and Tackle" chain was opened.

  • Store in Sofia, Krasno Selo district - and the company's central office Address: 2 Haidushka Gora Street
  • Store in Sofia, 1517, Dry River Botevgradsko Shose Address: Block 2, Botevgradsko Shose Boulevard
  • Store in Sofia, 1324, Lyulin 9 Address: Block 962, Tsaritsa Yoana Boulevard
  • Store in Sofia, Tsarigradsko Shosse Address: 108 Tsarigradsko Shosse Boulevard (before the checkpoint, next to the Peugeot dealership)
  • Store in Sofia, Vazrazhdane, Sofia 1303 Center Address: 3 Vazrazhdane Square

Quality and Brands

The company is a direct importer of popular and prestigious European brands like SHIMANO, SALMO, TRAPER, PRESTON, ZEBCO, STONFO. Since 2013, Belopolski Trading Ltd. has been the official representative of Italian brands TRABUCCO, RAPTURE, and K-KARP. Since 2015, the company has become a direct importer of brands offered by the French-American giant PURE FISHING, including MITCHELL, ABU GARCIA, BERKLEY, PENN, JRC, SPIDER, GRAYS. In 2020, the company created its own brand, VERTIS, mainly focused on spin fishing and targeted at the mid to high-end fishing tackle market.

Together in Sports

The team takes pride in its achievements in the field of sports fishing. Kaloyan Belopolski was initially part of the "Vision" team, which later became "Sensas Bulgaria." The team is one of the strongest in float and ice fishing. In 2007 and 2008, Kaloyan Belopolski won the national ice fishing championship twice. Subsequently, he formed the "Fish and Tackle" team, which became the vice-national champion in 2011 and the national champion in fishing in 2012.

"Fish and Tackle" Association

At the beginning of 2010, the "Fish and Tackle" Association was registered. Its goals include issuing fishing licenses, developing sport fishing, improving fishing conditions in the country, and supporting all its members to catch more fish in better conditions and a more enjoyable environment. At the moment, the "Fish and Tackle" Association is the largest in the country, with over eight thousand members. In the spring of 2015, it organized the first-ever "National Trout Festival - Dospat 2015."

Online Store - ribi.bg / fishandtackle.eu

In early 2010, the ribibg.com/ribi.bg website was created, with development starting two years earlier. Its purpose is to gather the accumulated information about fishing in all its forms over the years, provide up-to-date information on where to fish, and what's new in the fishing industry. In addition to the website, the largest fishing internet store was created, allowing all anglers in the country to choose fishing tackle under the best conditions. This includes the ability to purchase fishing licenses online and get information about everything interesting happening in the fishing market.

YouTube Channel

In the summer of 2016, the YouTube channel "Fish and Tackle" was created. You can watch most of the films from the "Fish and Tackle with Kaloyan Belopolski" series, as well as numerous interesting and useful unreleased video clips.

For Orders and Inquiries:

Phone: +359 885 513 980 

E-mail: [email protected] 

When the passion for fishing becomes a profession. Fishing store "Fish and Tackle."

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